Brochure

Define[|Brochure] A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, brochure racks or stands may suggest visits to amusement parks and other points of interest.


 * Desktop publishing:** Desktop publishing (also known as DTP) combines a personal computer and WYSIWYG page layout software to create publication documents on a computer for either large scale publishing or small scale local multifunction peripheral output and distribution.

Sample of a good brochure

The first brochure had no pictures, so it was not very colorful and very plain. I also had some things underlied which may have made some people believe that they were links. I also tried to avoid adding too much to the brochure so that it was not too much for someone to read. I didn't save the original copy before I updated it to its current form. I also made sure that there was color added to draw some attention to it. I tried to make things bold or bigger if I wanted them to stand out from other parts of my brochure.

[|sample brochure template]Guide to help with your design of a brochure

C.R.A.P. Constrast: to compare in order to show unlikeness or differences Repetition: the act of repeating; repeated action, performance, production, or presentation Alignment: an adjustment to a line; arrangement in a straight line Proximity: nearness in place, time, order, occurrence, or relation

Plans for students creating a newsletter 1) avoid clutter 2) try not to make the print too small 3) Use proximity

1) Nutrition 2) Physical fitness 3) Cardiovascular system 4) Locomotor movements 5) Object control skills 6) Weight Training 7) Life time physical activity 8) Environmental Health 9) Cancers, and other diseases 10) Family physical activities
 * Topics for classroom assignments:**

[|How to design a brochure] Article #1

[|Brochure design and tips] Article #2

[|Checklist]Helpful guide to making a brochure

Making A Brochure : Brochure rubric

 * Mr. Erickson**


 * CATEGORY || 4 || 3 || 2 || 1 ||
 * Writing - Organization || Each section in the brochure has a clear beginning, middle, and end. || Almost all sections of the brochure have a clear beginning, middle and end. || Most sections of the brochure have a clear beginning, middle and end. || Less than half of the sections of the brochure have a clear beginning, middle and end. ||
 * Writing - Grammar || There are no grammatical mistakes in the brochure. || There are no grammatical mistakes in the brochure after feedback from an adult. || There are 1-2 grammatical mistakes in the brochure even after feedback from an adult. || There are several grammatical mistakes in the brochure even after feedback from an adult. ||
 * Spelling & Proofreading || No spelling errors remain after one person other than the typist reads and corrects the brochure. || No more than 1 spelling error remains after one person other than the typist reads and corrects the brochure. || No more than 3 spelling errors remain after one person other than the typist reads and corrects the brochure. || Several spelling errors in the brochure. ||
 * Content - Accuracy || All facts in the brochure are accurate. || 99-90% of the facts in the brochure are accurate. || 89-80% of the facts in the brochure are accurate. || Fewer than 80% of the facts in the brochure are accurate. ||
 * Attractiveness & Organization || The brochure has exceptionally attractive formatting and well-organized information. || The brochure has attractive formatting and well-organized information. || The brochure has well-organized information. || The brochure's formatting and organization of material are confusing to the reader. ||
 * Sources || Careful and accurate records are kept to document the source of 95-100% of the facts and graphics in the brochure. || Careful and accurate records are kept to document the source of 94-85% of the facts and graphics in the brochure. || Careful and accurate records are kept to document the source of 84-75% of the facts and graphics in the brochure. || Sources are not documented accurately or are not kept on many facts and graphics. ||

Plans for students creating a 3 fold brochure 10 Tips for Creating Professional Brochure Designs The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design:
 * 1) What’s out there. Collect and study brochures from around the community. What makes one design more appealing than another? You can develop your sense of good design by carefully studying other designs.
 * 2) Voice / Audience. Who are you trying to reach with your information, and how do you want to come across to them? Choose a font that will express the voice you desire (professional, humorous, casual…) and still keep your message clear. Avoid using more than two or three font styles, so as not to distract the reader from your message. Vary the font size of individual parts of the design according to their importance. Avoid excessive underlining, which can cause clutter and make text harder to read.
 * 3) Less is more. What is the purpose of your brochure? Use the 'Brochure Checklist' to decide what information is necessary, and arrange the components of your brochure in order of importance. The clearer you are about the order of importance within your information, the better your brochure will be. Make sketches and move the various elements around. Try repositioning one or more elements to see how your design is affected.
 * 4) Bars and boxes. Use bars and boxes sparingly. Boxes, borders and bars work well for directing one’s attention and separating busy areas--but too many can make your brochure design look cluttered or confusing. Explore other options for grouping and separating.
 * 5) Negative space. Use 'empty' space to create a relationship between the contents and the page. Bring the specific information into focus on the page by adjusting the space around it. The amount of negative space in a design affects its overall tone of lightness or heaviness. As a person shouting in a noisy room stands out when the room suddenly becomes quiet, so does a word stand out on a busy page where the busyness suddenly stops.
 * 6) Keep it simple. Keep your message in mind and include only those ingredients necessary to communicate the message. If you choose graphic elements to ornament your brochure, ask yourself whether they help to direct the reader’s attention, or simply create distraction.
 * 7) Bigger, bolder and brighter. Once you have determined the relative importance and sequence of the particular components in your message, you will be ready to consider how to treat each of them. The most important items should obviously receive more of your reader’s attention. They should be larger, bolder, brighter, or in some other way made to stand out from the rest of your message.
 * 8) Color. Color can be applied as ink on paper or as the paper itself. There are hundreds of paper colors available, yet some of the most effective brochures are done in only one or two colors. Black and white brochures can often be more dramatic than color. The cost of printing should be considered before making a color decision.
 * 9) Paper selection. Paper comes in all sizes, colors, and textures. Ask your teacher about paper options. Using recycled paper can add an interesting flair to your brochure design, and it helps reduce the impact we make on our natural resources. However, using recycled paper can increase the cost of your brochure, because it is generally more expensive than regular paper.
 * 10) Proofread! You should proofread your final design several times before having it printed. Once printed, it’s too late to fix an error that you didn't spot. Read lines backwards to check for errors. Step back and look critically at the overall layout.